Posh & Play Kids Spa
Parents have a lot of ideas on how to celebrate their child’s birthday. With so many ideas on planning a memorable birthday party, I discovered a business opportunity. Being in the beauty industry for 15+ years, I’ve learned that stylists typically don’t have the patience to deal with children. I also notice the experience at a traditional spa is usually mundane and unpleasant for young clients. Not to mention, salon suboptimal adherence to sanitation guidelines, thereby putting children at risk. Considering the aforementioned, I decided to convert my full service adult salon and spa into a spa and party venue for children.
As an owner of a kids spa, I focus on incorporating unisex beauty services in a POSH spa destination. We offer a mélange of trendy spa services for children ages 3-17 complete with fun structured spa theme craft activities; karaoke game room; and a photo studio….I call it ‘Posh & Play’. Our spa services incorporate group activities for kids aimed at building both self-esteem and cognizance of maintaining inner and outer beauty.
Posh & Play Kids Spa is a 2,200 sq ft salon, branded entertainment concept eclectically designed with captivating colorful décor. The spa features two levels with a luxurious waiting room; nail glam station; pedicure lounge; facial room; nail dryer station with movie tablets; makeup room; karaoke room with light up disco stage; movie room with projector screen; posh reception room; photo studio; Fairytale animated party characters and a wide assortment of spa robes to capture the essence of being at the spa.
My support team is knowledgeable, professional and committed to providing age appropriate spa pampering for children and their families. If you don't have enough girls for a full party, you can bring your child in with a friend for an al le carte BFF Gal Pal spa day. We promise to give your Little Princess the most memorable Glitzy Glam Spa experience! We take pride in making sure your Little Princess, Divas and her BFFs feel special in every way.
Mother and daughter duos can also enjoy family bonding at Posh & Play Kids Spa. Children of all ages are welcome with their parents. Daddy and Me spa packages consists of MYO ( make your own) nail polish station where Dad can help his daughter make a bottle of nail polish to be used for her nail services.
Your child can celebrate their birthday in our party space, or our Party limo can pick everyone up and shuttle them to our Taj Mahal style kids spa and pamper your Little Divas from head to toe.
I. What problem am I trying to solve?
The growing and increasing demand to provide a beauty spa and party venue serving children ages 3-17. Currently there are a few business venues that provide age appropriate beauty services for children coupled with natural beauty products along with a fun onsite party venue. I would provide services to enhance self esteem; build confidence as well as educate children on age appropriate beauty enhancement with enticing spa products (like chocolate facials; ice cream pedicures, etc).
II. If I solve the problem, how can I make money?
A. According to the small business industry analysis, (SPDCNET Demand Media), the best target market consists of households with children since they spend 34-38% more than average on beauty supplies and services. Households with female children spend up to 83% more on beauty services as opposed to homes with no children. Therefore, our target market will be households with female children as well as households with children.
B. Parents are always looking for something different, not your cookie cutter party but something customized. Posh N Play is poised to meet that ongoing demand by offering customizable party packages along with al la carte beauty services.
C. According to census.gov, as it relates to Maryland population, the 2014 compiled census data reports, there is more than 180k girls between the ages of 8-12 years old in Maryland alone. Given the current growing local adolescent population, Posh N Play has positioned itself to become a major player in this emerging industry by combining spa services along with elegant party services.
D. Unconventional businesses are getting in on expanding their core business to include birthday parties (College Park Aviation Museum; Baltimore Museum of Industry; Joanne Fabrics; National Aquarium; Amazing Glaze Pottery; Tiger Paw Martial Arts; Camden Yards; Movie Theater).
E. According to marketing manager for AZ Airtime, outsourcing a birthday party is an emerging trend. Experts say that several factors are feeling the trend most notably lack of time and increased demand for convenience "a lot of parents want to take off the burden of hosting a party themselves" (says AZ Airtime marketing manager).
Give us a call… Every child deserves a day at the spa!
Posh & Play Kids Spa
1809 East Joppa Road
Towson, MD 21234
(443) 798.8783
www.poshandplayspa.com
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